New Management Solutions in Coral Springs, Florida (www.newmanagementsolutions.com) has requested that we provide a 2 class series on social media.  The first class covers the Social Media Basics and the second, How to Turn Social Media into $.  We have scheduled the classes with a 3 week break in-between them – allowing the student to apply what they learn at the primary class, and to do some research (yes – we give homework).

In developing our own business as well as the classes we understand how vital it is to really have a solid roadmap for the business to follow and a truly targeted market niche.  People have all heard how important social media is to establishing credibility, engaging customers and prospects, and creating awareness and relationships.  So when people learn how to use the Social Media tools – they want to use them right away.  But unless – they have really identified their target audience, so they join the RIGHT groups, and hone their message, they may attract attention, but it may not be the right attention! 

We strongly recommend that businesses either take a business plan writing course, have a professional review their business plans/ assist in writing the business plan, as the cost of making a bad first impression (a non-targeted one), is very expensive to overcome.