I recently saw an online ad that said, “Earn $x.xx with social media.”  Like every other product – social media is going through its life cycle. Web companies, marketing agencies, and web savvy business owners have not only realized the value of social media tools, but have also educated themselves on how to have a strong (but not intrusive) presence on the web.  Unfortunately, this very powerful tool has reached the hands of the salesmen of yester year – the “Get it NOW, NOW, NOW” in-your-face marketers. 

Social media is fabulous when browsers want to find your information.  It is offensive, when the messages/information is being shoved down the browsers’ throats.  So, be wary of “Social Media Experts.” Just like in all business, a few buzz words do not a social media expert make.  Use common sense – if someone suggests that you post personal stuff about your dogs and how many times they ate today, or your high scores on the latest games – think about if this information is valuable.  If it is worthless to you, it will probably be worthless to others, too! 

You can do your own research – there is plenty of great information on the web about social media, there are true social media consultants, and take online or local classes on social media.  Creative Carrot Studios is teaching a class on Social Media Basics & How to Use Social Media for Business on March 12 and April 9. For more info, contact Business Building Blocks 954.427.3880 or email info@creativecarrotstudios.com