In these times of economic turmoil, people are taking comfort in many things – food, meditation, family, and in what they know in business– even if it is bad for them.  Since we started our company, we found that our prospects and customers have been emotionally tied to their company name, logo, processes, system of bookkeeping, etc.  But, in the last few months, we have seen these emotional ties turned to unbreakable bonds that are not making good business sense.  Some people are becoming their own worst enemy in business.

When making business decisions, we recommend that your choices reflect what your customers want/need – not what you feel “connected to.” This is not easy – it took a few weeks for us to decide on “Creative Carrot Studios” as a company name as we were emotionally tied to it!  Unless YOU represent your target market, put yourself in your customers’ shoes – what would they want, like and remember and use this information when making marketing, pricing, distribution, etc decisions.