Posts tagged Deb Baron

Small Business wearing Big Business Pants

Jan 23rd

Posted by Tabatha Dickson in Small Business In Big Business...

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We are introducing a new category of our Blog posts which will include cases studies of small businesses having big business opportunities because of the internet and social media.  This will be our only shameless self promotion (well – maybe not the only one)!

Last week, Tabatha Dickson and Deb Baron of Creative Carrot Studios(CCS) were invited to be guests on Angela Frisbee’s The E-Hour – Everything Entrepreneur.  The E-Hour is a weekly internet radio program on www.W4CY.com focusing on issues faced by entrepreneurs in today’s marketplace (Wednesdays at 3pm est). CCS was the subject matter expert on social media.  We must have “done good” because we have been asked to be monthly guests and discuss All Things Internet.  Our radio appearance was recorded, is attached to this blog and can be replayed at any time.

So – how is a small business like CCS wearing big business pants you ask?  Because of the accessibility and the nationwide and international audience of the internet, our company website, portfolio and now audio recordings are available 24/7.  And this message is not being forced down our prospects’ throats, it is readily available whenever they want it – just like those businesses wearing the big business pants.

Click the link to listen to the audio file E-Hour – Social Media

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Why Do I Need a Website and Social Media?

Oct 20th

Posted by Deb Baron in Website & Social Media

4 comments

Social Media

When customers are actively searching for information on the web, a website and social media presence is the most cost effective way for a company to attain and maintain a BUZZ about its’ business. The more information about your company present on the web will make you all the more interesting to the search engines, and in return all the more interesting to your prospective customers. Customers will become aware of you and your services.

Customers no longer drive from store to store to gather information, determine pricing, or product availability (most won’t even make phone calls). Information must be accessible when they are looking for it and doing their research online – most do their research after 10pm. Not many businesses are open at that time. Having an online presence, is like having another customer service employee who is available to help all of your prospects at any time. Your prospects can be gathering information from you – or your competitors – but they will be getting it. I don’t know about you, but I prefer to be the one educating my customers.

Customers no longer trust advertising. They want to hear from real people who have utilized your products or services. Successful companies today are using their websites and social media to establish market credibility. They are listening to what their customers are saying about their products, asking for input, and are even publishing negative feedback along with the positive steps they are taking to rectify customer problems. When it is time for customers to actually make a purchase, they will buy from a company who has proven to be responsive to their customers – YOU!

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What is the Power of a Brand

Oct 20th

Posted by Deb Baron in Branding

1 comment

Creative Carrot Studios is the subject matter expert on Branding and Websites at the Prosperity Expo event in Fort Lauderdale, Florida, October 23-24. Below is some insight into branding:

To really understand the power of a brand, you only need to think about Nike. Nike wanted its logo, message, persona, and public image to mean SUPERSTAR.  Its advertising became celebrity focused and still is today.  Nike signed on celebrities that personified that superstar message – Michael Jordan (yes – a Chicago example, I am sure one of many to come – you can take the girl out of the city, but you can’t…) – Anyway, the Bulls’ star equals basketball -  and Nike! (and Haynes now, but the majority of the population with buying power still think of NIKE.)

Nike is continuing to put out a consistent image of “Superstar” with today’s Tiger Woods & LeBron James, as well as deals for celebrities wearing NIKE shoes to be spotted by the paparazzi. SO- where does the Brand Power come in? The Power is that NIKE makes shoes, yet they don’t need to talk about comfort or fit or price or product longevity or quality, or anything else that you would be asking if you were purchasing anything but Nike Shoes.

Think about how successful your business would be if all you had to do was say your company name, and have people flocking to purchase your products and services.  Even if you are not a NIKE fan, you cannot help but admire the power their brand has.

To get the biggest bang for your buck, we recommend that you follow a strategy of consistency.  If you have a high status product with high price tag, then your brand image, message, and corporate persona all need to personify high status.  Yes, every person you have working for you that comes into contact with customers, needs to exude high status.  A consistent message in all of your communications, logo, website, blogs, corporate collateral, and personnel, is the KEY to building a powerful brand.

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