Social Media 101

More and more businesses are realizing that in order to be successful, they need to have a strong online presence.  We spend time educating our clients.  So … I am including a mini-social media class.

The purpose of social media is:

1. Generate traffic to a website (& increase your search engine rankings)
2. Engage with customers and prospects in a dialog
3. Establish credibility

The Big Four:

• LinkedIn- http://www.linkedin.com  – Engage businesses
• Facebook – http://www.facebook.com – Engage individuals with a Personal page or set up a Fan Page for your Business
• Twitter – http://www.twitter.com – Engage individuals by sending out announcements and providing people with useful information. And remember to subscribe to others’ tweets.
• Blogging – your blog can be set up as part of your own site or as part of a number of free or paid blogging sites.  Post (write about) 2-4 paragraphs about how you have helped other people, or provide them with free useful information.  Also, solicit and respond to feedback from your customers.