the dangling carrot
cultivating your business vision
Posts tagged social media basics
Social Media Hits the Mass Marketers!
Feb 25th
I recently saw an online ad that said, “Earn $x.xx with social media.” Like every other product – social media is going through its life cycle. Web companies, marketing agencies, and web savvy business owners have not only realized the value of social media tools, but have also educated themselves on how to have a strong (but not intrusive) presence on the web. Unfortunately, this very powerful tool has reached the hands of the salesmen of yester year – the “Get it NOW, NOW, NOW” in-your-face marketers.
Social media is fabulous when browsers want to find your information. It is offensive, when the messages/information is being shoved down the browsers’ throats. So, be wary of “Social Media Experts.” Just like in all business, a few buzz words do not a social media expert make. Use common sense – if someone suggests that you post personal stuff about your dogs and how many times they ate today, or your high scores on the latest games – think about if this information is valuable. If it is worthless to you, it will probably be worthless to others, too!
You can do your own research – there is plenty of great information on the web about social media, there are true social media consultants, and take online or local classes on social media. Creative Carrot Studios is teaching a class on Social Media Basics & How to Use Social Media for Business on March 12 and April 9. For more info, contact Business Building Blocks 954.427.3880 or email info@creativecarrotstudios.com
Solid Business Plan a Necessity for Social Media
Feb 7th
New Management Solutions in Coral Springs, Florida (www.newmanagementsolutions.com) has requested that we provide a 2 class series on social media. The first class covers the Social Media Basics and the second, How to Turn Social Media into $. We have scheduled the classes with a 3 week break in-between them – allowing the student to apply what they learn at the primary class, and to do some research (yes – we give homework).
In developing our own business as well as the classes we understand how vital it is to really have a solid roadmap for the business to follow and a truly targeted market niche. People have all heard how important social media is to establishing credibility, engaging customers and prospects, and creating awareness and relationships. So when people learn how to use the Social Media tools – they want to use them right away. But unless – they have really identified their target audience, so they join the RIGHT groups, and hone their message, they may attract attention, but it may not be the right attention!
We strongly recommend that businesses either take a business plan writing course, have a professional review their business plans/ assist in writing the business plan, as the cost of making a bad first impression (a non-targeted one), is very expensive to overcome.