We have a client whose website was designed by another company. The site is attractive and the copy is good. But – there is always a but – there are no keywords (the words that people type into Google or Yahoo or Bing, etc to find what they are looking for on the internet). This makes it very difficult to be found unless you are using pay per click. So – our services were retained to provide the keywords.

There are many factors that determine your rankings in the search engines. One of the factors is when the description that shows up when you are found in the search engines, your keywords, and the content (the words) on your pages are consistent. If the same words are in all three places, the search engines are happy. Also the words in your copy need be easy to find (not a lot of junk in the programming). Just like a person browsing your pages – the less work search engines have to do to find what they need – the happier they are.

 When we looked at our client’s website programming (how the site was built), the coding was a mess. We could add the keywords to the site – but the search engines would not be able to find the content on the page. The search engines would not be happy & thus the site not found. Now, we have been retained to clean up the code too. So – the lesson is, to ask your web design companies if they follow the W3C programming standards – as you do not want to have to pay someone else to clean up the coding.